My name is Sam & I started Swift Fitness with my wife Jenny in 2008. We were working as full time personal trainers, working mostly with our clients one to one in their homes or in the great outdoors. As much as we enjoyed personal training, it was the group sessions that really excited us.
Both Jenny & myself were brought up in Devon, and are really 'Outdoorsy' people. We wanted to bring a piece of the Devon outdoor living to London. For such a busy city, London has some incredible parks and outdoor spaces, it seemed like the perfect place for outdoor training....
We had heard of the 'boot camp' concept before, but the whole military style didn't suit us, and we felt this type of training was putting a lot of people off. Sure there are some people who want to be shouted and barked instructions at but it's not my idea of fun!
Both Jenny & myself were brought up in Devon, and are really 'Outdoorsy' people. We wanted to bring a piece of the Devon outdoor living to London. For such a busy city, London has some incredible parks and outdoor spaces, it seemed like the perfect place for outdoor training....
We had heard of the 'boot camp' concept before, but the whole military style didn't suit us, and we felt this type of training was putting a lot of people off. Sure there are some people who want to be shouted and barked instructions at but it's not my idea of fun!
The challenge was to build a series of workouts that was tough, (burning around 600 calories/hour), whilst at the same time create at atmosphere that had everyone smiling, making friends & having fun.
We set to work on creating the Swift Boot Camp......
Once we planned the workouts themselves, we got our flyers and posters and made sure every house in the area new about the new boot camp in town.
The result was amazing, & we had our first group!
The training plan we'd created worked, and was generating results in a matter of weeks. We developed genuine friendships with our clients, who were great fun to teach. The clients loved the friendly atmosphere of like minded people & we found they were all genuinely supportive of each other. This tribe of happy clients were happy to spread the word & the numbers grew steadily.
We spent a good year working on our boot camp model, tweaking and perfecting it until we had something which we knew was ready for more people.
We expanded slowly, one park at a time, building a great team of personal trainers around us. We now run hundreds sessions a month across the UK, and have expanded our session range to include Boxing Boot Camp, Run Fit, Silent Disco Boot camp, and HIIT sessions.
We set to work on creating the Swift Boot Camp......
Once we planned the workouts themselves, we got our flyers and posters and made sure every house in the area new about the new boot camp in town.
The result was amazing, & we had our first group!
The training plan we'd created worked, and was generating results in a matter of weeks. We developed genuine friendships with our clients, who were great fun to teach. The clients loved the friendly atmosphere of like minded people & we found they were all genuinely supportive of each other. This tribe of happy clients were happy to spread the word & the numbers grew steadily.
We spent a good year working on our boot camp model, tweaking and perfecting it until we had something which we knew was ready for more people.
We expanded slowly, one park at a time, building a great team of personal trainers around us. We now run hundreds sessions a month across the UK, and have expanded our session range to include Boxing Boot Camp, Run Fit, Silent Disco Boot camp, and HIIT sessions.
We run group social events such a rock climbing & brunch clubs. Our members often enter into obstacle races and 10K events as a group and train together. We also run adventure retreats in France. We have a group of clients & personal trainers who have built an incredible community that we're very proud of.
I hope you now have a better idea about who we are, and what we stand for. We would love to meet you in person, so get in touch and let's arrange your boot camp trial.
Sam & Jenny Warrington
Sam & Jenny Warrington
Jen, Sophia, Jess and Sam searching for the Gruffalo in the woods.
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