Blogging
I have been blogging now for around 5 years, and I think it’s an amazing thing to do for many reasons.
Here’s my top 5 reasons you should start blogging right now:
Here’s my top 5 reasons you should start blogging right now:
- Blogging gives you the appearance of being an industry leader - There are plenty of trainers who don’t have a strong enough opinion on something, and even if they do, there are even fewer who will take the time to put it into words.
- Blogging gives you a platform - Your blog gives you an opportunity to speak freely about what you are passionate about.
- Blogging builds credibility & trust - The more information and content your clients see from you, the more they trust you and are more likely to want to work with you. Blogging puts you at the forefront of their mind at crucial buying stages. (Think funnel). There’s been some extensive research into how many times you need to contact a client before buying something. 7 is the magic number. This means you have to have 7 quality interactions with every client.
- Gives you an opportunity to pitch - Every blog you write is adding value, and an opportunity for you to help people solve the problems they have. It’s human nature to reciprocate good deeds, so if you have just helped someone with an informative article, you can feel OK about pitching your products for them to buy which will help them further.
- Great for SEO - Google loves regular, industry specific updates.