Local Marketing

Local Marketing has changed over the last few years, with ever increasing competition and multiple platforms to share your message, you have to be smart about how you spend your time & money.

We look to cover both digital and physical marketing here, detailing a few ways you can dominate in your local area.

​The key with all of this is having a strategy, tracking your performance, and then tweaking your strategy based on that. ​

Business Partnerships

Creating positive business partnerships in your local community is a great way to not only get new clients into your business, but also to strengthen your network.

The concept is simple, you run a boot camp, you notice your clients are always asking you about the best running shoes to buy. Find a local running store to connect with. You can develop a cross brand promotion where each others clients get’s a discount (something small like 10%).

You can do this for various businesses, juice bars, coffee shop etc, and even other fitness companies. If a large amount of your members do yoga, find a yoga studio and do business together.

You can drop off your posters and business cards for the store to display. Or you may even be able to get them to send a custom email newsletter to their database which is gold dust. The clients on the other businesses list already trust them as they have a current relationship with them.

Ask the store for some loyalty cards, or flyers to hand to your clients, and include them in your next newsletter.

Flyers & Posters

Distributing flyers and posters still packs a punch in the marketing arena, especially in the early days of your business. It can be time consuming and less targeted than say a Facebook campaign, but it’s a numbers game. The more times you promote your business, the greater chance you have of increasing your client base.

​Here we look at how you can promote yourself with shops, local businesses, and flyering. Before you start any of the strategies below, be sure to map our your chosen areas, and keep a record each time you do a piece of marketing. 

​Shops
When you walk into any Starbucks in your area, you will notice huge community black boards with everything from event posters to dog walkers business cards. This is the perfect place for your flyer or business card. Simply ask the staff out of courtesy, and refresh every week.

Flyers
Not hugely popular in some circles, we think flyering through doors can still be a good way to reach hundreds of potential clients in your local area. You can either do this yourself, or book a company to help you. If you’re doing it yourself, map out your target areas, and mark off the streets as you do it. If you’re using a company, go with a reputable firm with references. They will provide you with reports each day, and don’t be afraid to check up on them. Use our templated flyers which can be personalised to suit your business.  

Estate Agents & High Street Businesses
Target local businesses who you think may be interested in your services. Estate agents are great one as their staff are often in our target market and you can walk in off the street. Have a strategy in place where you’re offering anyone from that company a free trial, or discount and simply network. Have your flyers or business cards ready and be friendly. 

Street Stands

Presenting yourself to the general public in the form of a street stand can be a great way to promote your business to hundreds of potential customers.

You will need to think about your appearance, so things like posters, banners, pop up tables, and methods in which to collect clients information.

Lead Generation - As a rule of thumb, it can be extremely difficult to sell on the street, the clients don’t yet trust what you’re selling, so it’s best to warm them up with something free in return for their email address.
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In our case, we’re talking a free trial boot camp session, or a free diet book which can be sent to them on email. Once you have their details, you can then follow up with the promotion and then enter the clients into the marketing funnel.

At the very least you will have spoken to a load of people and shown them how passionate you are about what do.