Ramp Up Strategies

We have put together 3 key ‘Ramp Up’ strategies that we’re going to look at now, with the sole objective of heavily ramping up your membership sales and overall bookings.

You don’t need to use these all year round, feel free to use these strategies periodically throughout the year to boost your numbers.

Popular periods & times of the year for ‘Ramp Ups’ are:
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  • New Year Fitness
  • Spring/Summer (throughout) 
  • September

These popular times see an increase in overall numbers therefore a greater opportunity to add to your membership total. 

Strategy #1

Strategy #1 is where you contact people every day with a limited time offer.

Here’s how it works.
  1. Decide on a limited set of memberships, for example 25 people.
  2. Decide on either a discount, or extended ‘free period’
  3. Call/text trials ‘pre’ camp, saying you are looking forward to
    seeing them.
  4. Call/text trials ‘post’ camp, outlining special offer for certain
    amount of time.
  5. Steps 3& 4 to be done daily.
  6. Continue every day until you have sold your 25 spaces.
  7. Repeat when needed throughout the year. ​

Strategy #2

Flyering can still be an effective way to get your message out there. There are certainly more targeted ways to reach people, but we have had some good success in the past.

Choose from the following options below:
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  1. Outsource, get a trusted company to deliver 5000+ flyers through local doors in your area
  2. Self delivery. Every day for 1 hour, or before/after every session you teach.
  3. Repeat until you have used your flyers.

Helpful tip: When designing your flyers, make sure you get them to redeem a certain code on the website, or bring the flyer to a session so you can see how effective that campaign was. Speak to sam about specific URLS etc...

Networking in your local area is one of the best things you can do. 

Strategy #3

Get yourself armed with your flyers/posters/business cards, and go around every local business in the area. Introduce yourself and build a relationship. Try to establish a mutual benefit, so if they display your poster, you will advertise their cafe to the members, or come every Saturday for coffee after a session. Running shops, cafes, creches, these are all perfect places for us.

Give yourself a small but focused window where you really go for it. You could do 1 hour a day for a week. Or the first Monday of every month. Whatever you decide, make it regular, follow up with the business, and keep putting yourself out there. 
IT'S ALL IN THE NUMBERS

It’s all a numbers game. The more people you get into the funnel, the more members you will get to your camps. The more members you have, the more referrals you will get. It’s a cycle of success that starts with you.

A few stats:
  • 25% of people who book a trial go on to become a member  
  • The Average duration a member stays with us is 14 months  
  • The average monthly spend is £42
  • The Lifetime value of each client is therefore £588
  • 25 new members is an annual income of £14,700
  • Each phone call/sale is a £600 phone call

You see, it’s all in the detail of the numbers.

When you look at strategy #1, where we have the goal of 25 new members. This doesn’t seem like a lot, but if you did this 4 times a year, this would see a gross return of £58,800.

Not too bad at all I reckon.

NB: If you discount your membership to less than £42/month these numbers will be lower.

Making calls and sending texts every day can get a bit trying, but if you have your eye on the numbers, that should be all the motivation you need. Every phone call you make is a potential £600 phone call. That’s the thing that’s going to get you out of bed in the morning.

​Let’s look at that 25% again. If 1⁄4 of the people who book a trial sign up, then it’s easy to work out how many people you need to come through the door. In simple terms, you need 100 people to book a trial, to get 25 new members.

If you consistently do the work, these numbers are extremely achievable.