Social Media on Fire

You only have to take one look at the the social media sensations such as Clean Eating Alice, The Body Coach & The Mindful Chef, to know that people do business on social media. These fitness professionals have built multi million pound business off the back of their social media profiles.

The fact is, if you’re not using social media to it’s full potential you will get left behind by the next person who does.
Recent studies have shown people check popular social media sites such as instagram, facebook, and twitter up to 10 times a day. I think this number is even higher in certain age groups.

When you stop and think about the sheer number of people using social media, several times a day it’s staggering, and something you can’t ignore when considering ways to grow your business. Know, Like & Trust.

Social media is having a HUGE influence on the way people shop.

Let’s look at referrals for a minute. We all know one of the biggest lead generators is friend referrals. When a referral takes place, it essentially skips all of the trust & relationship building in the funnel, and fast tracks that person to the buying phase.
Social media gives our clients the opportunity to tell their friends about what they’re doing, how much they like something, and what they think about it.
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Let’s look at a few scenarios of how social media can help your business. 

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Trust by Association

Jane is on facebook and sees an advert for Boot Camps in her area. She sees that her friend Sue ‘likes’ that boot camp. Jane now trusts the boot camp by association, and feels more comfortable clicking on that link and getting in touch with the boot camp.

Validation

Sarah has been ‘boot camping’ for 6 months, has got some results, and is looking awesome all dressed up for the night. She posts on her profile, the following “All set for an amazing night with my girlies, shout out to Swift fitness for helping me get back into my fav dress!!”. She instantly gets tens of ‘likes’ from her friends, family all saying “well done you look amazing”! They then all are curious as to who is Swift, and how do they get some of those results for themselves...? 

Mexican Wave

You the trainer, posts a picture of some of your most loyal members, praising them for their hard work. You post this to the group, the page and your public page, tagging them wherever possible. They like it, you like it, your friends like it, their friends like it, you instantly have HUNDREDS of eyes looking at what you’re doing.
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These are just 3 simply examples of how social media can help your business.

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​INCOME FOLLOWS EYEBALLS

This is one of the sayings going around at the moment, and it’s never been more true.

It’s a numbers game, the more people you have who are looking at your content, the more chance you have of getting them into your funnel.

How is this done? There are a few ways, but for social media, the best way to do this is to give your best stuff away for free. Yes, free.

Look at the trainers and health professionals who are killing it right now, they have built a monumental following by giving their best information for free.

• Workout videos
• Recipes
• Motivational pics
• Blogs
• Answers to questions
• Podcasts...

We live in a world now where information is everywhere. People can get information now for free when 10 years ago they would have paid a lot of money for the exact same information. Information is cheap. Implementation isn’t.

​Give your information away for free, and then get paid for implementation. 

CASE STUDY

Let me give you an example of this in action.

I wrote a blog post titled ‘how to become your own diet coach’. It was all about teaching people how to review their own food diaries. I told them all the things I look out for when I do it, and included a free food diary template to go with it.

I gave away a tonne of value, and didn’t try to sell anything. What happened afterwards was this.

People really liked the thought of reviewing their food diary, but didn’t want to do it themselves, so who do you think they asked to do it?

The rules are simple. Put as much quality information out there as you can manage and then watch your funnel fill up with perfect clients.

I hope it’s becoming clearer of the importance of social media, and the various methods for building a following.