The Funnel
A Funnel is a term used to describe a client’s typical journey through a business. For Swift, it’s the various stages a client has to go through before they decide that they want to become a member or buy a block of sessions.
There’s a number of steps involved in creating a funnel, which varies from business to business. There can be multiple funnels within each business, the variables could be the product, the client avatar, or the lead source.
For example
The funnel we’re about to take a look at is extremely simple, but has been crafted over the last few years and works brilliantly for our target market.
Let’s take a look at the 4 step boot camp marketing funnel below.
There’s a number of steps involved in creating a funnel, which varies from business to business. There can be multiple funnels within each business, the variables could be the product, the client avatar, or the lead source.
For example
- The funnel for a boot camp client would be different to that of a personal training or high end coaching client.
- The funnel would also be different for a busy professional, to a full time Mum.
The funnel we’re about to take a look at is extremely simple, but has been crafted over the last few years and works brilliantly for our target market.
Let’s take a look at the 4 step boot camp marketing funnel below.